Keynote Speaker
Yuce Zerey 2024 Speech Titles
- The Metaverse and Digital Revolution 3.0
- Marketing Strategies that Turkish Consumers Love: Products, Services, Campaigns, Communications
- How Can I Efficiently Manage My Marketing Budget? How Do I Measure Return on Investment?
- Data-Driven Marketing is Important, but How Do I Implement It?
- How Can I Expand My E-commerce Channel?
- Effective Campaign Management, Optimization, and Measurement in E-commerce
- Digital Transformation of Services and Sales in the New Era
- Industry-Specific Marketing in the New Era: Healthcare, Finance, Automotive, Technology, and FMCG
- The Art of Living in the Grip of Technology
- Community Dynamics and Mass Psychology (Influencer & Follower Relationships)
Speaker Profile
Born in the historical capital Bursa in 1979, Yüce Zerey completed his pre-college studies at Bursa High School which he describes as ¨my best years in education¨ and moved on to earn his degree in Economics from both London School of Economics and Bilgi University, Istanbul. After earning his masters from Marmara University in Economics and an MBA from Bilgi University.
Yuce started lecturing at the MBA program at Bilgi and also started pursuing a professional career. Yüce started his career in marketing at Ülker, one of the biggest FMCGs in Turkey, best known for its acquisition of the world famous chocolatier Godiva.
Forecasting the digital switch in marketing and communications Yüce took on a new challenge at Turkish Airlines as the Head of Digital Marketing, Brand and Sales. After years of several successful product launches and campaigns Yüce took the responsibility of Interactive Marketing Management for The Coca-Cola Company Turkey. When not teaching at Bilgi University executive programs Yuce is preparing presentations, giving speeches at leading industry events or writing columns at CNN Turk and Radikal newspaper.
Yuce is also the author of The Profesyonel, an entertaining read about fictional personas wavering between the modern work-life balance and subliminal challenges.