Yelda Ipekli

Keynote Speaker

Speaker Profile

Yelda İpekli was born in Ankara in 1967. Following her education on Business Administration, she participated lectures on the level of masters and doctorate degree at London School of Economics. She has written 2 thesis on Institutionalization- Corporate Identity/ Culture and Perception Management- Branding. She is specialized on Strategic Management, Brand Management and Customer Relations Managemprovent. By means of such trainings, she obtained a wide perspective varying from the ‘institutionalization process of an organization’, ‘strategically strengthening the branding’ to ‘marketing tactics and sales management’. Leaving from professional life, she established her own company on strategic marketing and Project management, mainly their positioning in Turkey. She served for Brand in various foreign countries outside Turkey.

She has provided trainings on ‘Customer Relations’ in CRM institute of Turkey and organized conferences with international participants. Yelda İpekli built her business life on the principal of ‘It is possible to learn the sectoral knowledge in 3 months yet the basis of marketing is the consumer knowledge, to realize and build up the needs strategically.’ She has performed in critical positions related to her expertise in Turkey’s rising sectors. Building her projects on a customer centered basis, she succeeded in her projects. She has directed numerous projects on. ‘Network Marketing’ and ‘One to One Marketing’. In 2005, she realized her web-based dream project of ‘After 9’. Following its establishment, ‘After 9’ was awarded as. ‘The most genius business idea of Europe.’ Following this award, she sold her project to a Dutch entrepreneur. In her award speech she stated that web marketing is the most significant tools of our era.