Burcu Agma

Keynote Speaker

Speaker Profile

Burcu is an analytical and strategic consultant specialized in uncovering consumer needs behind digital interactions and converting that intent into revenue. With her company BBA Strategic Brand Consulting, she partners with C-level executives and entrepreneurs who are seeking to uncover hidden insights to make smarter breakthroughs in the marketplace. Microsoft awarded her “Executive of the Year 2019” across the industry in the United States.

Since 2015, Burcu led global strategy consulting projects for Fortune 500 brands across a variety of verticals like Verizon Wireless, Facebook, Samsung, Toyota, and American Express. She is known in the advertising industry with her unique experience in creating & scaling AI-based insight generation tools globally for Publicis Groupe and leading the Intent Lab research unit with Northwestern University. Due to her background in AI-based innovations, she is a speaker across key global conferences such as CES, Cannes Lions, and Adweek focused on the impact of artificial intelligence on brand strategy & consumer experiences. In addition to her data-driven background, as the Head of Global Marketing & Strategy for a mindfulness app, she recently led scaling the app with 360 branding campaigns across global markets such as Japan, UK, Russia, and Brazil.

Burcu holds a dual degree of MS in Integrated Marketing Communications and Kellogg Media Management from Northwestern University in Chicago.