Weatherhead School of Management graduate. 19 years of work experience in marketing strategies. For long years he was the head of Strategy and Planning department at Grey Istanbul advertising agency and a member of the global strategy council of Gray Group Worldwide. He was among the 12 strategists who led the global council. Deemed worthy of numerous golden Effie awards, including best product launch and the most effective social responsibility campaigns. Founded FutureBright Research, transformed it into FutureBright Group. FutureBright Group of Companies serves more than 650 global and local brands. He personally provides consultancy to the top brands in the region. He is the author of the book The Unpredictable Ones. Although the book is new, it has already seen ten editions. The famous Daily Telegraph has covered his strategic approaches.
Consumer Dips for the Next 5 Years
Sustainability 2030
Great People Attract Great People in Next-Generation Companies
The Unpredictables
Designing the Post-COVID Experience
The Age of Outcomes
Work Culture in the Age of Algorithms
20,000 Leagues in Turkey's Subconscious
What We Know for Sure is Killing Us
Behavioral Economics
Changing Attitudes Without Changing Behaviors
Insight
Women in Turkey
Speak as Much as You Give
The Secret to Surviving in the Future
Weatherhead School of Management graduate. 19 years of work experience in marketing strategies.
For long years he was the head of Strategy and Planning department at Grey Istanbul advertising agency and a member of the global strategy council of Gray Group Worldwide.
He was among the 12 strategists who led the global council. Deemed worthy of numerous golden Effie awards, including best product launch and the most effective social responsibility campaigns.
Founded FutureBright Research, transformed it into FutureBright Group. FutureBright Group of Companies serves more than 650 global and local brands.
He personally provides consultancy to the top brands in the region. He is the author of the book The Unpredictable Ones. Although the book is new, it has already seen ten editions.
The famous Daily Telegraph has covered his strategic approaches.
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FutureBright Group, Founder
